About GenWise

About GenWise

In 2013 Sebastian and Troye established GenWise to provide a more structured and efficient model of care for General Practitioners  (GPs) caring for patients in residential aged care. Traditionally GPs have found this work time consuming and often unsupported. GenWise was built to change this.



To ensure that all older Australians have improved access and choice of a GP


To empower more GPs to work in aged care by offering greater flexibility, autonomy and purpose.


Sebastian and Troye have been partnering with health professionals across Australia to help establish, market and grow their health care business.

They offer skills in business planning, contracts, Medicare, medical software optimisation, website design and Search Engine Optimisation, marketing, finance, investment/funding, trademarking, hiring and much more.

At the end of the day the guys are simply enthusiastic about health care business, creating meaningful value for business owners and the public, and learning from inspiring leaders – perhaps you can even teach them a thing or two!

What else does GenWise do?

GenWise is a tool for health professionals working in Australia to design, build, market and grow their health care business.

Not for the faint hearted, GenWise is for the ambitious, the brave and the determined – we only work with the best.

From mobile clinics to purpose built medical centres, GenWise will be your engine, your driver and your fuel to get you across the finish line.

Check our some of our latest projects


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If you are considering embarking on an entrepreneurial journey of your own, have an idea for a new medical service or simply want to have a good chat with some interesting folks, get in touch – however be warned, contacting us may lead to a lot of hard work and some extreme satisfaction!

Get in touch to set up a call with Sebastian and Troye

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